Dualrays: Intelligent Industrial LED Luminaires Specialist
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Marketing Department
Tel: 0086-755-2306 6948
Fax: 0086-755-6164 1072
Zip Code: 518125
Email: info@DUALRAYS.com
6th Floor,Building 10, Gang‘zai Industrial Park, 132nd Gang‘zai‘da‘jie Ave., Shenzhen 518125, P.R.China

Agent Policy



Agent type and feature
Dualrays has established global marketing network based on Shenzhen factory.We aim to develop one or two agencies in every countries or regions.
(1) There are two type agents, exclusive agent and ordinary agent.
(2) A very strong enterprise could be the exclusive agent in one country or some area. The number as exclusive agent in this area is only one. But there could be many ordinary agents.
(3) Dualrays will not sell LED lighting products in the exclusive agent‘s area.
(4) The exclusive agent is responsible for the sales in the whole area. Meanwhile, they could develop more ordinary agents. Dualrays has the right to withdraw the agent qualification in the case that the exclusive agent has poor management or its sales amount can‘t achieve the target.

Exclusive agent policy
1. Conditions to be exclusive agent:
(1) To be exclusive agent of our company, for the customer, the LED lighting should have been within its main business, or LED lighting will be its main business in the near future.
(2) To be exclusive agent of our company, the customer has to provide the relevant business license, legal person certificate.
(3) The number of the staff which is specialized in dealing the LED lighting business should be at least 5, including one technician, three sales men, and one supervisor.
(4) The customer should provide complete commercial plan which includes the general introduction about the enterprise, local market analysis, peer competition situation, market promotion plan, and the annual sales target based on this plan.
(5) The company registered capital is at least USD200,000.

2. Deposit policy:
(1) The deposit should be 30% of the total annual sales amount.
(2) If there are two customers who are competing with the exclusive agent in the same area, Dualrays will prefer to the customer who agrees with the deposit to our company.
(3) The deposit will return to the customer according to the actual sales reach rate of each contract year(Actual sales amount/target sales amount x deposit).

3.The rights and responsibilities to the exclusive agent:
(1) The exclusive agent should take promotion with the "Dualrays" brand, and all of the products should be marked with "Dualrays".
(2) The annual sales amount should be confirmed according to the applicant‘s business proposals and our comprehensive understanding of the market.
(3) The exclusive agent should hand in the market report to us quarterly, the market report should include the sale situation, the problems, the needed support from us, and the market trends, etc.
(4) The exclusive agent has the right to deal with all the inquiries from his area except the inquiries from several old customers, we promise that the prices we offer to the exclusive agent will be not higher than the prices we offered to the old customers. We shall offer the detailed information of the old customers before we sign the contract with exclusive agent. 
(5) The exclusive agent should arrange their technical staff to our company to for training every half year, to learn the latest LED lighting technology.
(6) The exclusive agent should arrange their staff to visit at factory at least one time every year.

Support items for the exclusive agent as follows:
(1) All the inquiries we got from the exclusive agent market will be forwarded to the agent.
(2) According to the commercial plan, Dualrays will grant 3% of the sole agent‘s yearly sales amount to the sole agent for advertising subsidy, which includes trading fairs, television media, newspaper, magazines, website ads and so on. As long as the sole agent could show us the evidence of these advertising actions, such as pictures taken on the trading fair, copies of magazines, website links, etc., the subsidy will be granted every half year. On 1st July, The first half year‘s subsidy will be fulfilled. And the second half of the subsidy only will be fulfilled by 31st December, on the condition that the agent achieved the yearly sales task or above. 
(3) Dualrays could provide free advertising materials and mass project‘s necessary samples as support, and the shipping costs will be paid by the sole agent.
(4) As to the world famous trading fairs, Dualrays will offer samples and pay the booth. And the exclusive agent has to cooperate with us to offer our staffs local transportation and accommodations. The customers‘ inquiry from the exclusive market area will belong to the agent, and customer inquiry from other areas will belong to the Dualrays. 
(5) Every year Dualrays will arrange yearly trip to visit customers as well as perform after service. And the trip also could be treated as a conference with the exclusive agent for marketing strategy.
(6) Dualrays‘ website and catalogue will post our exclusive agent‘s related information.
(7) Dualrays is not allowed to sell to the exclusive area directly or indirectly. 
(8) The price list for the exclusive agent will be among the lowest in that area, and details will be revealed in the contract. And the exclusive agent could offer constructive suggestions on price defining. The inquiries you got from your local area will be dealt with directly, while Dualrays will deal with the mass order inquiries (above 150000USD) directly. And we will keep the agent informed, and assure to grant the agent 2% commission after the order placed in our company.
(9) As for some big projects, we can dispatch sales and engineers to work with the agent for technology support and sales coordination. The costs caused by the business trip will be evenly paid two sides.
(10) Free training and technology support.
(11) Warranty period will be 3 to 5 years.

The policy about ordinary agent:
1.Conditions to be ordinary agent:
(1). To be the agent of our company, for the customer, the LED lighting should be within its main business.
(2). To be the agent of our company, the customer has to provide the relevant business license, legal certificate.
(3). The number of the staff which is specialized to dealing the LED display business should be at least three, including one technician, one sales man, one supervisor.
(4). The customer should provide the commercial plan which includes the general introduction about the enterprise, local market analysis, peer competition situation, market promotion plan, and the annual sales target based on this plan.
(5). The company registered capital ofis at least USD100000.

2.The rights and responsibilities to the ordinary agent:
(1). The annual sales amount should be confirmed according to the applicant‘s commercial plan and our comprehensive understanding of the market.
(2). The agent should hand in the market report to us quarterly.
(3). The agent should arrange their technical staff to come to our company to attend the training every half year, to learn the latest LED lighting technology.

Support items for ordinary agent as follows:
(1). According to the commercial plan, Dualrays will grant 2% of the agent‘s yearly sales amount to the agent for advertising subsidy, which includes trading fairs, television media, newspaper, magazines, website ads and so on. As long as the  agent could show us the evidence of these advertising actions, such as pictures taken on the trading fair, copies of magazines, website links, etc., the subsidy will be granted every half year. On 1st July, The first half year‘s subsidy will be fulfilled. And the second half of the subsidy only will be fulfilled by 31st December, on the condition that the agent achieved the yearly sales task or above. 
(2). Dualrays could provide free advertising materials and mass project‘s necessary samples as support, and the shipping costs will be paid by the agent.
(3). If participate in local influential exhibition, extra 15% discounts based on ordinary agent price could be given for exhibiting products. Agent undertakes the freight fee. If necessary, Dualrays could send staff to help exhibition. Agent will undertake the resulted cost.
(4). Every year we will arrange yearly trip to visit customers as well as perform after service. And the trip also could be treated as a conference with the exclusive agent for marketing strategy.
(5). Dualrays offers favorable price for the local market, and suggest the final price. Dualrays has the right to handle the new clients from this region.       
(6). As for some big projects, we can dispatch sales and engineers to work with the agent for technology support and sales coordination. The costs caused by the business trip will be evenly paid the agent.
(7). Dualrays provides free technical training.

For more details about agent,please contact the salesman for contrast model.